Countries around the world attach great importance to the development of health foods. New functions, new products, new shapes and new ways of eating are constantly emerging. According to industry report analysis, the global dietary supplement market size is estimated to be $115.06 billion in 2018. It is expected that before 2025, its compound annual growth rate will reach 7.8%.
In recent years, the health care products market in the world has the following characteristics:
- First, there are different varieties of health foods with low fat, low calorie and low cholesterol; the market share of energy and weight management is the largest.
- Second, vegetarian foods and plant proteins are favored; health teas and Chinese herbal medicines have begun to attract more and more people's attention.
- Third, the process of nutritional supplements has been further developed. The product has high purity and good performance, and is mostly in the form of capsules and tablets. In addition, powder-type supplements are increasingly demanding because they can be made into sports drinks or eaten with other foods and are easily absorbed.
To summarize the development of health foods in recent years, there are several obvious trends:
- Develop rapidly. With the addition of large manufacturers, health foods will continue to grow rapidly. The importance of active lifestyles and awareness of nutritional supplements is on the rise, further contributing to the development of the industry.
- The trend of globalization. The development of the economic level has made people around the world pay more and more attention to nutrition. Health foods will sweep across the globe and ultimately achieve global socialization and global trade.
- Low-fat, low-cholesterol, low-calorie health foods will dominate the market; the proportion of vitamins and minerals will continue to rise.
- The sales of new capsule products such as wheat germ oil, deep sea fish oil, lecithin, shark cartilage, and fish squalene increased, and the market continued to expand.
- The proportion of “vegetarian” and botanical health foods has gradually increased. Increasing attention to cardiovascular hazards associated with animal nutrition, as well as increased awareness of vegetarian supplements, has prompted nutritional supplement manufacturers to continually develop new vegetarian supplements.